Meet Our Team

Chris Hoelscher


Chris Hoelscher's first chiropractic experience was as a patient. While an undergraduate at the University of Illinois, he was involved in a motorcycle accident. The experience left him with a serious back injury.

After undergoing a number of unsuccessful treatments by the medical profession, he was told that he would "have to learn to live with the pain." As a last resort, Chris went to a chiropractor.

Following his first treatment, he got RESULTS!

Deb McNealy-Hoelscher

CCO & Chief Cultural Officer

Deb’s involvement with Eastland Chiropractic & Lifestyle Center started on day one. Since the doors opened in 1984 she has understood that serving patients comes first.

She has successfully instilled this approach to patient care to the teams and associate doctors she has trained over the years. Her main objective is to ensure that each patient’s experience at Eastland Chiropractic & Lifestyle Center is a positive one. 


Dr. Jess Bruin

Clinic Director

Dr. Jess Bruin is a second generation chiropractor. Being raised in the practice she has been exposed to and then treated a wide variety of patients and conditions from babies to the elderly, resolving everything from headaches to heartburn, digestion to fatigue, earaches to breech babies and nearly everything in between. She adapts both her technique and the amount of force used per the individual patient needs (i.e. newborn baby versus heavy weight boxer)

Dr. Jess has always had a passion for travel and exploring new cultures, as such she has travelled the world working as a chiropractor. Amongst her highlights are Bermuda, working in a pediatric and sports injury practice within a multidisciplinary group, and the Netherlands, where she met her husband Tom.

Dr. Jess looks forward to sharing her experiences gained in working with many other doctors and patients from around the world with her local hometown community of Bloomington-Normal.

Larum Dean

Patient Concierge and Accounts Manager

Larum was born and raised in Bloomington-Normal, which is apparent because he never goes anywhere that someone doesn’t know him! After graduating from Bloomington High School, he went to work for State Farm for 13 years. His love of books and reading took him to Barnes and Noble for his next job. He worked at Bergners at the same time. Larum was then employed by Rogers and Hollands until moving to the Windy City to pursue his career as an optician.


Lisa Oakley

MS, Nurse Practitioner

Lisa Oakley is a Nurse Practitioner with over 16 years of experience in promoting wellness and providing individualized healthcare. She is one of the select few medical professionals who are Fellowship trained in functional, anti-aging and regenerative medicine. Ms. Oakley is triple Board Certified in pediatrics, family practice and anti-aging and regenerative medicine.

Lisa, who works at The Center for Health Renewal and Longevity in Champaign, will be seeing patients at our clinic! Lisa specializes in Anti-Aging and Functional Medicine, including hormone issues, thyroid and adrenal issues, detoxification programs, food allergies, fibromyalgia, chronic fatigue, IBS and more. She is a fantastic lady whose mission is to provide preventative and regenerative care by treating the whole person. Her care is personalized, attentive and compassionate. We are committed to continuing to provide the best health and wellness providers and offering natural options to the community to help them regain and enhance their health and wellness. We are excited to welcome Lisa to our team.


Keith B. Webster

Licensed Massage Therapist

Keith Webster completed the Massage Therapy program at Lincoln College in 2015 with a 4.0 in all areas of study. He has also completed his Reiki Level II training. Keith continues to study the fields of massage and energy healing. He believes in the body’s wonderful way of protecting and healing itself. He enjoys working with his clients to achieve their best health by providing superior service tailored to their specific needs. He enjoys yoga, walking, and biking when the weather allows.


Madonna Courtright

Reiki Master/Teacher

Madonna has lived in the Bloomington-Normal area since 1990. She is married to Dr. Jeffrey Courtright, a Professional Relations Professor at ISU

Madonna states that Reiki is a healing art that promotes stress reduction, relaxation and assists in overall healing. Madonna is a hospice volunteer with Advocate Bromenn and provides Reiki services at the Community Cancer Center. In her spare time she volunteers with the local SOAR program for developmentally disabled adults.

Madonna was the 2013 YWCA Woman of Distinction Award recipient for outstanding Community Service.

Madonna loves the "energy" at Eastland and we love hers!