Meet Our Team


Dr. Jess Bruin

Clinic Director

Dr. Jess Bruin is a second generation chiropractor. Being raised in the practice she has been exposed to and then treated a wide variety of patients and conditions from babies to the elderly, resolving everything from headaches to heartburn, digestion to fatigue, earaches to breech babies and nearly everything in between. She adapts both her technique and the amount of force used per the individual patient needs (i.e. newborn baby versus heavy weight boxer)

Dr. Jess has always had a passion for travel and exploring new cultures, as such she has travelled the world working as a chiropractor. Amongst her highlights are Bermuda, working in a pediatric and sports injury practice within a multidisciplinary group, and the Netherlands, where she met her husband Tom.

Dr. Jess looks forward to sharing her experiences gained in working with many other doctors and patients from around the world with her local hometown community of Bloomington-Normal.

Chris Hoelscher


Chris Hoelscher's first chiropractic experience was as a patient. While an undergraduate at the University of Illinois, he was involved in a motorcycle accident. The experience left him with a serious back injury.

After undergoing a number of unsuccessful treatments by the medical profession, he was told that he would "have to learn to live with the pain." As a last resort, Chris went to a chiropractor.

Following his first treatment, he got RESULTS!

Deb McNealy-Hoelscher

CCO & Chief Cultural Officer

Deb’s involvement with Eastland Chiropractic & Lifestyle Center started on day one. Since the doors opened in 1984 she has understood that serving patients comes first.

She has successfully instilled this approach to patient care to the teams and associate doctors she has trained over the years. Her main objective is to ensure that each patient’s experience at Eastland Chiropractic & Lifestyle Center is a positive one. 

Larum Dean

Patient Concierge and Accounts Manager

Larum was born and raised in Bloomington-Normal, which is apparent because he never goes anywhere that someone doesn’t know him! After graduating from Bloomington High School, he went to work for State Farm for 13 years. His love of books and reading took him to Barnes and Noble for his next job. He worked at Bergners at the same time. Larum was then employed by Rogers and Hollands until moving to the Windy City to pursue his career as an optician.

Emily Diedam

Scheduling Ninja

Emily is from Kentland, Indiana, which has a population of about 1,500 people. She decided to move to Bloomington to pursue her college education further and experience the "city life".

This is her first role in the chiropractic world and she fell instantly in love with Eastland. She knew this would be the job for her as soon as Larum asked her, “What piece of office equipment do you think you are and why?” The atmosphere and environment at the practice is unlike any other office in Bloomington. She loves that the team is a family with the purpose of helping people feel better, and she couldn't imagine a better way to live. She also loves that every morning the team sits down together and go over the day and just touch base. No matter how busy a team member is, we always make time for each other.

During her free time she enjoys painting and spending time outside with her two dogs. She has two wonderful dogs and they are her whole world. Tater is an apricot miniature poodle, she's had him for about a year and a half now. Winston is an all-black miniature poodle and the newest addition to the little family. She's only had him for about four months now, but she can't remember what life was like without him.


Lisa Oakley

MS, Nurse Practitioner

Lisa Oakley is a Nurse Practitioner with over 16 years of experience in promoting wellness and providing individualized healthcare. She is one of the select few medical professionals who are Fellowship trained in functional, anti-aging and regenerative medicine. Ms. Oakley is triple Board Certified in pediatrics, family practice and anti-aging and regenerative medicine.

Lisa, who works at The Center for Health Renewal and Longevity in Champaign, will be seeing patients at our clinic! Lisa specializes in Anti-Aging and Functional Medicine, including hormone issues, thyroid and adrenal issues, detoxification programs, food allergies, fibromyalgia, chronic fatigue, IBS and more. She is a fantastic lady whose mission is to provide preventative and regenerative care by treating the whole person. Her care is personalized, attentive and compassionate. We are committed to continuing to provide the best health and wellness providers and offering natural options to the community to help them regain and enhance their health and wellness. We are excited to welcome Lisa to our team.


Madonna Courtright

Reiki Master/Teacher

Madonna has lived in the Bloomington-Normal area since 1990. She is married to Dr. Jeffrey Courtright, a Professional Relations Professor at ISU

Madonna states that Reiki is a healing art that promotes stress reduction, relaxation and assists in overall healing. Madonna is a hospice volunteer with Advocate Bromenn and provides Reiki services at the Community Cancer Center. In her spare time she volunteers with the local SOAR program for developmentally disabled adults.

Madonna was the 2013 YWCA Woman of Distinction Award recipient for outstanding Community Service.

Madonna loves the "energy" at Eastland and we love hers!


Ada Givan

Licensed Massage Therapist and Esthetician

Ada became in tune with her natural gift of healing touch at the age of four. Her mother and grandmother always had a need to be relieved of pain from a long day’s work or just the regular stresses of life. She graduated from Lincoln College Massage Therapy in June 2015 with a 4.0 GPA. Soon after completing the program she worked closely with a chiropractor and physical therapist addressing pain relief from injury, stress, and anxiety. She has gained experience in specializing treatment plans that have helped patients to improve their quality of life.  In massage, her continuing education includes focuses on Oncology, TMJ, Swedish and the integration of Trigger Point Therapy techniques.

Ada is very excited to be part of the Eastland Chiropractic & Lifestyle Center family. From day one it has been the perfect fit for me and the staff and the patients have all been very welcoming. I have been practicing massage therapy since June 2015. During her free time she enjoys spending time with her children, reading, learning and frequently enjoying lots of laughs with her mom! She is also licensed as an esthetician, focusing on improving and maintaining the health of all skin types. She attends many education seminars to stay up-to-date on techniques and helpful information that will allow her to give her best to others and improve as a professional.